Founded in Los Angeles in November 2014, The Good Trade covers conscious fashion, beauty, food, wellness, travel and lifestyle. Our readers are enthusiastic, conscious women and men who care deeply about the brands they support. 

The Good Trade was built on the fundamental idea that consumers are capable of driving significant social change through their everyday purchases, consumer preferences and lifestyle choices. 

Thank you, dear reader, for your interest in conscious living and in our work! 🌿 


The Good Trade is the premier online destination for conscious women and men—covering conscious fashion, beauty, food, wellness, travel and lifestyle. 


Day to day, you'll find us in our Echo Park studio writing, creating and drinking all the tea. 

AmyAnn Cadwell

Co-Founder, Editor In Chief

AmyAnn co-founded The Good Trade in 2014 with an intention to share the stories of social impact brands with conscious consumers. She has a Masters of Arts in Social Entrepreneurship from Pepperdine University, a Bachelor of Arts in Economics from Rockhurst University and a strong background in digital and social storytelling. As Editor-In-Chief, she is responsible for overseeing the editorial and creative direction at The Good Trade. 

Meet Our TEAM

Blake Cadwell


Blake has more than ten years experience leading digital strategy initiatives across a range of disciplines for Fortune 500 brands. His industry thought leadership on content strategy and long-form publishing has earned him publishing placements at Cannes. Blake has a BA in Communications from Thomas Edison State College. Blake is the Senior Director of Digital Strategy for Day One Agency and Co-Founder of The Good Trade.

Henah Parikh

community manager

Henah is the Community Manager and frequent writer at The Good Trade. In addition, she is the Founder of em-pact, providing events and marketing services for social impact organizations. She holds an MA in Social Entrepreneurship from Pepperdine University and a dual-BA in Psychology and Communication from Rutgers University. In her free time, she can be found snuggling her two kitties, adventuring around Jersey City, or reading a good book.

Emily Torres


Emily is an Editor at The Good Trade and the writer behind Ennaree, a blog dedicated to intentional, colorful living. She’s a Los Angeles transplant who was born and raised in Indiana, where she studied Creative Writing and Business at Indiana University. You can usually find her reading or writing, caring for her two rabbits, or practicing at the hot yoga studio.

Courtney Jay Biebl

Content strategist

Courtney Jay is the Content Strategist at The Good Trade. She is also a Yoga Instructor, vegetarian, wellness and fashion enthusiast. Originally from Colorado, her soul found California when she came to get her degree in Visual Communications at the Fashion Institute Of Design & Merchandising. She has a background in telling a story through writing, creative direction and content creation. Her online blog hosts her unique perspective on the mergence of fashion and spirituality.

Kayti Christian 


Kayti Christian, a staff writer for The Good Trade, is a storyteller, creator, activist, and avid traveler hailing from Colorado, now living in London. With 30+ stamps in her passport, she is passionate about responsible tourism and is always looking for new ways to be a more conscious traveler. She is currently pursuing her MA in Creative Nonfiction Writing at City, University of London. 

Sarah Spoljaric


Sarah is a California girl through and through. She has a BA in World History from one of the top 10 greenest campuses in the world; The University of California, Merced and is a Content Curator for the visual travel app Trepic. She has a background in museum curating, loves reading women’s travel journals and is in search of the perfect IPA. She’s passionate about exploring this beautiful world that ethically-produced goods help to protect. Say hi on Instagram!

Meet Our

Kassia Binkowski

Kassia Binkowski is a Contributing Editor at The Good Trade and the Founder of One Thousand Design. She grew up in Madison, WI and traveled her way around the world to Boulder, CO which she now calls home. Nestled against the Rocky Mountains, Kassia supports innovative organizations from Colorado to Kathmandu tell their stories of social change through writing, photography, and design. Kassia is an eternal optimist and forever a backroad wanderer.

Abigail Davidson

Abigail is a life and wellness coach and Founder of The School Of Wellbeing. She is an entrepreneur, writer, yogi, cyclist, and avid lover of books and podcasts. She's also the co-founder of Seven Seeds, an online marketplace connecting conscious consumers with social impact businesses. She grew up in Cincinnati, OH, and currently lives in Sacramento, CA with her husband Keith. You can say hi and follow her adventures on Instagram at @abigailRdavidson.

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Katherine Oakes

Katherine Oakes is a professional writer, editor and aspiring environmental advocate based on the East Coast. Her passion for sustainability and the outdoors comes only second to her love of really good tacos. She has written for various publications and brands including, Huckberry Journal, REI’s Adventure Projects, Pure Green Magazine and more. Offline, you can find her teaching yoga or blogging about her wholehearted attempts at sustainable living at The Basic Goods.


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Bethany Schultz

Bethany Schultz is the face and writer behind Dearly Bethany. A Senior UX designer by day, she also has a love for neutral fashion, simple living, art and reading. Through her social channels and upcoming blog, she delves into slow, minimal fashion and some of her favorite brands that embody it. Standing at 5’1, she is currently documenting her own petite journey to a personal style and sharing the tips and tricks she discovers along the way.

Bobbi Peterson

Bobbi is a contributor to The Good Trade and Editor-in-Chief of Living Life Green, a blog dedicated to sustainability, education, and helping people achieve a more environmentally-conscious life. She recently graduated with degrees in Communication, Journalism, and Technical Writing. She hopes to provide others with the knowledge to make conscious decisions every day.

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Alice Zhang

Alice is a California-based writer thinking on the things shaping urban living, the modern woman’s experience, and living a conscious life of impact in light of a bigger world. A graduate of Northwestern University’s Medill School of Journalism, she recently spent a year abroad in Peru working with a microfinance project. You can follow her latest creative endeavors and musings at Mine Felicity or on Instagram at @alice.zhng.

Alicia Taylor

Alicia Taylor is a contributor to The Good Trade and one of the co-founders of Gather&See, an online ethical boutique that offers carefully curated collections from the very best in sustainable fashion talent from around the world. Not only do each of the brands they carry have a great story to tell, they also fit into at least one of the Gather&See's 6 founding principles: Fair trade, Organic, Recycled, Eco-friendly, Handmade and Small Scale Production.

Alle Weil

Alle Weil is a certified holistic nutritionist, wellness consultant, educator, and founder of Flora ex Machina, dedicated to a ‘back to the earth approach’, educating and empowering readers by reviving traditional healing and culinary practices. Alle specializes in creating sustainable wellness programs and nutrition therapies, addressing hidden food allergies, women’s health imbalances, and mood-related disorders.